The Bluffton Rotary Club has donated $5,000 to the Town of Bluffton’s beautification efforts, with a particular focus on improved signs and landscaping in the town’s historic district.

Club President Dot Jeger said the donation was a logical outgrowth of Rotary’s continuing efforts to enhance the overall quality of life in Bluffton.

“Our club’s members realize every day what a wonderful community we live in, and this is one way for us to make it an even better place to live,” Jeger said.

Danny Wilson, Bluffton’s growth management director, said the improved signage will be aimed at enticing tourists to spend more time in the town and at helping its economic development efforts.  Bluffton Town Council recently allocated $48,000 to beautify town entrance signs and other areas, and also to start a tree-planting program.

Another recent beautification effort involved the Arbor Day planting of new trees at seven schools in the Bluffton area.

Beaufort County Administrator Gary Kubic, Bluffton Rotary’s keynote speaker at last week’s meeting, said that beautification efforts are a key part of the county’s overall economic development efforts and factor into increased housing values and more enjoyment for residents.